Assistant Professor of Marketing
F. Ross Johnson Fellow
Asper School of Business, University of Manitoba
About Kiran
Kiran Pedada is an Assistant Professor of Marketing and F. Ross Johnson Fellow at the Asper School of Business at the University of Manitoba. Kiran also serves as a visiting faculty at the Indian School of Business (ISB), where he previously held a full-time faculty position in marketing. He was a Visiting Scholar in Marketing at UNC Kenan-Flagler Business School in Fall 2018. Kiran has also been on the faculty of the Goldman Sachs 10,000 Women Ambassadors Programme.
Kiran focuses on two streams of research - interfirm relationships and growth and marketing transformation for digital environments. His research has been published in premier academic journals such as the Journal of the Academy of Marketing Science and International Journal of Research in Marketing, as well as in practitioner journals such as Management and Business Review and California Management Review. His research has also been featured in Forbes, Fortune, and CNN. Kiran co-authored multiple cases on marketing and digital transformation that are available at Harvard Business Publishing. His doctoral dissertation on international marketing alliance dissolutions in emerging markets won the 2019 AMS Mary Kay Inc. Doctoral Dissertation Award. At ISB, he has received the ISB Junior Faculty Research Award and was named "Teacher of the Year - PGP MFAB" for 2020 and 2021. BusinessBecause named him one of the MBA Professors to Look Out For in 2020.
Kiran earned his Ph.D. in Business Administration (Marketing) from the Rawls College of Business at Texas Tech University, where he won the 2017 Helen Devitt Jones Excellence in Graduate Teaching Award. Before pursuing his Ph.D., Kiran worked in management consulting and corporate strategy.