About Kiran

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Kiran Pedada is The Associates Fellow in Marketing and Inclusive Business and Associate Professor of Marketing at the Asper School of Business at the University of Manitoba. Previously, he was an Assistant Professor of Marketing and BAT Research Fellow at the Indian School of Business (ISB). In Fall 2018, he was a Visiting Scholar in Marketing at the  Kenan-Flagler Business School, at the University of North Carolina - Chapel Hill. Kiran has also served as a faculty member of the Goldman Sachs 10,000 Women Ambassadors Program. 

At ISB, Kiran was voted "Teacher of the Year" for both 2020 and 2021. BusinessBecause named him one of the MBA Professors to Look Out For in 2020.  

Kiran's research is centered on Marketing Strategy, with a focus on the financial and social impact of marketing, marketing organization, marketing strategies for digital environments, and emerging markets. His research has been published in premier academic journals such as the Journal of Marketing Research, Journal of the Academy of Marketing Science and International Journal of Research in Marketing, as well as in practitioner journals such as California Management Review and Management and Business Review.  His research has also been featured in Forbes, Fortune, and CNN. Kiran co-authored multiple cases on marketing and digital transformation that are available at Harvard Business Publishing. He is a member of the Editorial Review Boards of the Journal of the Academy of Marketing Science and the Journal of Business Research. Kiran also serves on the Management and Productivity Committee of the Bureau of Indian Standards, The National Standards Body of India.

Kiran earned his Ph.D. in Business Administration (Marketing) from the Rawls College of Business at Texas Tech University, where he won the 2017 Helen Devitt Jones Excellence in Graduate Teaching Award. His doctoral dissertation on international marketing alliance dissolutions in emerging markets won the prestigious 2019 AMS Mary Kay Inc. Doctoral Dissertation Award. Prior to pursuing his Ph.D., Kiran worked in management consulting and corporate strategy.