image1

Journal Publications

 Pedada, Kiran, S. Arunachalam, and Mayukh Dass (2019), “A Theoretical Model of the Formation and Dissolution of Emerging Market International Marketing Alliances,” Journal of the Academy of Marketing Science                                                                                                                  

Published Reports

 Pedada, Kiran, Venkatesh Shankar, and Mayukh Dass (2018), “Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets,” ISBInsight, Jan-Jul 2018, Indian School of Business.


Hanson, Nicole and Kiran Pedada (2014), “The Future of Marketing in a Multi-channel and Multi-screen World,” Marketing Science Institute Report No.14-302, Cambridge, MA: Marketing Science Institute. 


Pedada, Kiran and Kutti Krishnan (2011), “Marketing in Emerging Economies,” Marketing Science Institute Report No.10-305, Cambridge, MA: Marketing Science Institute.           

Current Projects

InterFirm Relationships and growth

InterFirm Relationships and growth

InterFirm Relationships and growth

  • Determinants of International Marketing Joint Venture Dissolution in Emerging Markets
  • Impact of International Marketing Joint Venture Dissolution on the Shareholder Value of Emerging Market Partner Firm
  • Impact of International Joint Venture Dissolution on Rival's Performance
  • Impact of International Marketing Joint Ventures on Consumer Attitudes in Emerging Markets 
  • Reverse Brand Acquisitions
  •  Private Labels and Retailer-Manufacturer Relationship 

Innovation and CREATIVITY

InterFirm Relationships and growth

InterFirm Relationships and growth

  • Creative Strategies in Online Advertising
  • Market Pioneers in Digital Markets