Journal Publications

Marketing Alliances

 Pedada, Kiran, S. Arunachalam, and Mayukh Dass (2019), “A Theoretical Model of the Formation and Dissolution of Emerging Market International Marketing Alliances,” Journal of the Academy of Marketing Science, forthcoming                                                                                                                               

Research Interests

Marketing Strategy

Marketing Alliances

Emerging Markets

Innovation

New Product Development

Relationship Marketing

Current Projects

International Marketing Alliances

  • Determinants of International Marketing Joint Venture Dissolutions in Emerging Markets
  • Impact of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms
  • Impact of International Joint Venture Dissolutions on Rivals' Performance
  • Impact of International Marketing Joint Ventures on Consumer Attitudes in Emerging Markets 

Innovation

  • Impact of Emerging Market Firm Acquisitions in Developed Markets on Emerging Market Firm's Innovation Performance
  • Incentives and Creativity

Relationship Marketing

  • Private Labels and Retailer-Manufacturer Relationship