Current Projects
International Marketing Alliances
- Determinants of International Marketing Joint Venture Dissolutions in Emerging Markets
- Impact of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms
- Theoretical Model of the Life-cycle of International Marketing Alliances in Emerging Markets
- Impact of International Marketing Joint Ventures on Consumer Attitudes in Emerging Markets
Innovation
- Impact of Emerging Market Firm Acquisitions in Developed Markets on Emerging Market Firm's Innovation Performance
- Incentives and Creativity
Relationship Marketing
- Private Labels and Retailer-Manufacturer Relationship