Research Interests

Marketing Strategy

Marketing Alliances

Emerging Markets

Innovation

New Product Development

Relationship Marketing

Current Projects

International Marketing Alliances

  • Determinants of International Marketing Joint Venture Dissolutions in Emerging Markets
  • Impact of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms
  • Theoretical Model of the Life-cycle of International Marketing Alliances in Emerging Markets
  • Impact of International Marketing Joint Ventures on Consumer Attitudes in Emerging Markets 

Innovation

  • Impact of Emerging Market Firm Acquisitions in Developed Markets on Emerging Market Firm's Innovation Performance
  • Incentives and Creativity

Relationship Marketing

  • Private Labels and Retailer-Manufacturer Relationship