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Journal Publications

 Pedada, Kiran, S. Arunachalam, and Mayukh Dass (2019), “A Theoretical Model of the Formation and Dissolution of Emerging Market International Marketing Alliances,” Journal of the Academy of Marketing Science                                                                                                                  

Published Reports

 Pedada, Kiran, Venkatesh Shankar, and Mayukh Dass (2018), “Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets,” ISBInsight, Jan-Jul 2018, Indian School of Business.


Hanson, Nicole and Kiran Pedada (2014), “The Future of Marketing in a Multi-channel and Multi-screen World,” Marketing Science Institute Report No.14-302, Cambridge, MA: Marketing Science Institute. 


Pedada, Kiran and Kutti Krishnan (2011), “Marketing in Emerging Economies,” Marketing Science Institute Report No.10-305, Cambridge, MA: Marketing Science Institute.           

Research Interests

Marketing Strategy

Marketing Alliances

Emerging Markets

Innovation

New Product Development

Relationship Marketing

Current Projects

International Marketing Alliances

  • Determinants of International Marketing Joint Venture Dissolutions in Emerging Markets
  • Impact of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms
  • Impact of International Joint Venture Dissolutions on Rivals' Performance
  • Impact of International Marketing Joint Ventures on Consumer Attitudes in Emerging Markets 

Innovation

  • Impact of Emerging Market Firm Acquisitions in Developed Markets on Emerging Market Firm's Innovation Performance
  • Incentives and Creativity

Relationship Marketing

  • Private Labels and Retailer-Manufacturer Relationship