Research Program
Journal Publications
Pedada, Kiran, S. Arunachalam, and Mayukh Dass (2019), “A Theoretical Model of the Formation and Dissolution of Emerging Market International Marketing Alliances,” Journal of the Academy of Marketing Science
Published Reports
Pedada, Kiran, Venkatesh Shankar, and Mayukh Dass (2018), “Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets,” ISBInsight, Jan-Jul 2018, Indian School of Business.
Hanson, Nicole and Kiran Pedada (2014), “The Future of Marketing in a Multi-channel and Multi-screen World,” Marketing Science Institute Report No.14-302, Cambridge, MA: Marketing Science Institute.
Pedada, Kiran and Kutti Krishnan (2011), “Marketing in Emerging Economies,” Marketing Science Institute Report No.10-305, Cambridge, MA: Marketing Science Institute.
Current Projects
InterFirm Relationships and growth
InterFirm Relationships and growth
InterFirm Relationships and growth
- Determinants of International Marketing Joint Venture Dissolution in Emerging Markets
- Impact of International Marketing Joint Venture Dissolution on the Shareholder Value of Emerging Market Partner Firm
- Impact of International Joint Venture Dissolution on Rival's Performance
- Impact of International Marketing Joint Ventures on Consumer Attitudes in Emerging Markets
- Reverse Brand Acquisitions
- Private Labels and Retailer-Manufacturer Relationship
Innovation and CREATIVITY
InterFirm Relationships and growth
InterFirm Relationships and growth
- Creative Strategies in Online Advertising
- Market Pioneers in Digital Markets