Marketing Alliances
Governance Choice
Brand Acquisitions
Emerging Markets
AI Adoption
AI Acquisition
Digital Agility
Digital Platforms
Pedada, Kiran, S. Arunachalam, and Mayukh Dass (2019), “A Theoretical Model of the Formation and Dissolution of Emerging Market International Marketing Alliances,” Journal of the Academy of Marketing Science
Pedada, Kiran, Venkatesh Shankar, and Mayukh Dass (2018), “Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets,” ISBInsight, Jan-Jul 2018, Indian School of Business.
Hanson, Nicole and Kiran Pedada (2014), “The Future of Marketing in a Multi-channel and Multi-screen World,” Marketing Science Institute Report No.14-302, Cambridge, MA: Marketing Science Institute.
Pedada, Kiran and Kutti Krishnan (2011), “Marketing in Emerging Economies,” Marketing Science Institute Report No.10-305, Cambridge, MA: Marketing Science Institute.
Pedada, Kiran, and Saurav Petwe (2020), “Is Business-to-Everyone (B2E) the Future of B2B?” Forbes India.
Arunachalam, S., Srinivas Pingali, and Kiran Pedada (2020), “Too Small to Serve to Too Large to Ignore: SMEs, the New Frontier for Digital Vendors,” Forbes India.
Pedada, Kiran, S. Arunachalam, and Mayukh Dass (2020), “Can International Marketing Alliances in Emerging Markets be a Source of Competitive Advantage?,” Forbes India.
Pedada, Kiran and Surbhi Gupta (2019), “How Acquiring Developed Market Brands Can Help Emerging Market Firms?,” Fortune India.
Pedada, Kiran (2019), “To Win in the Indian Market, Global Firms Can Leverage International Marketing Alliances,” Fortune India.