This course is designed for students interested in business-to-business (B2B) marketing, but it is also appropriate for those seeking careers in consulting, IT, engineering, retailing, and in nonmarketing functional areas of B2B firms.
Quantitative methods and analytics tools are important for managerial decision making. The collection, analysis, and inference of data is crucial for managers to be successful in the current business environment. This course is designed to provide a foundation of analytical methods to students.