Courses - Graduate Programs
Business-to-Business (B2B) Marketing
This course is designed for students interested in business-to-business (B2B) marketing, but it is also appropriate for those seeking careers in consulting, IT, engineering, retailing, and in nonmarketing functional areas of B2B firms.
Business Analytics
Quantitative methods and analytics tools are important for managerial decision making. The collection, analysis, and inference of data is crucial for managers to be successful in the current business environment. This course is designed to provide a foundation of analytical methods to students.
Marketing Management
The objective of this course is to help students develop an understanding of marketing as a holistic function of a firm that aids in creating and delivering superior value to its customers and to equip students with the fundamental frameworks, decision tools, and analytical concepts required to evaluate and make informed marketing decisions.
Courses - Undergraduate Program
Marketing Research
Marketing Research and Analysis provides students an overview of data collection, analysis, and reporting that will help firms in marketing decision-making. This course helps students understand the importance of marketing research and how marketing research is done in firms.
Introduction to Marketing
Introduction to marketing provides an overview of marketing concepts. The course will help students understand the importance of managing the marketing mix or the 4Ps of marketing: Product, Place, Price, and Promotion to successfully design, develop, and promote products and services. In addition, the course provides an overview of segmentation and targeting consumers, consumer behavior, B2B marketing, evaluating the marketing environment, and developing a successful marketing plan.
Sales Management - Online Course
This course is designed to provide students with an understanding of the processes involved in managing a salesforce. It examines the elements that enable a salesforce to be an effective part of an organization's overall marketing strategy.
Courses - Executive Graduate Programs
Regression Analysis
The objective of this course is to give students an overview of the fundamentals of simple linear regression and multiple linear regression. In addition, this course provides students with the knowledge and application of research methods and communicating research-based insights.
Teaching Cases
Revitalizing a Legacy Brand from the Past to the Future
Rebuilding a Software Product with User-Centric Design
Customer Service through Service Robots
Managing Luxury Service on Conversational Commerce
Executive Education/Online Programs
Digital Marketing and Analytics - ISB Executive Education in Collaboration with Eruditus/ Emeritus
Digital Marketing for Goldman Sachs 10000 Women Ambassadors Program
Key Account and Customer Relationship Management
Teaching Mentor
Arun Pereira
