Book
Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.
Product managers are required to manage a product's ideation, development, production, marketing, and distribution.
This book:
- highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;
- provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;
- highlights the unique considerations and processes underpinning digital product creation; and
- explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.
Link to the Book: https://tinyurl.com/y58jxz7u
Teaching Mentor
Arun Pereira
