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  • Home
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  • Honors and Awards
  • Coverage
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Book

Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.


Product managers are required to manage a product's ideation, development, production, marketing, and distribution.


This book:


  • highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;
  • provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;
  • highlights the unique considerations and processes underpinning digital product creation; and
  • explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.


Link to the Book:  https://tinyurl.com/y58jxz7u 


https://www.amazon.ca/Product-Management-Digital-Era-Practice-ebook/dp/B0D86CG261/ref=tmm_kin_swatch

Courses - Graduate Programs

Business-to-Business (B2B) Marketing

This course is designed for students interested in business-to-business (B2B) marketing, but it is also appropriate for those seeking careers in consulting, IT, engineering, retailing, and in nonmarketing functional areas of B2B firms. 

Business Analytics

Quantitative methods and analytics tools are important for managerial decision making. The collection, analysis, and inference of data is crucial for managers to be successful in the current business environment. This course is designed to provide a foundation of analytical methods to students. 

Marketing Management

The objective of this course is to help students develop an understanding of marketing as a holistic function of a firm that aids in creating and delivering superior value to its customers and to equip students with the fundamental frameworks, decision tools, and analytical concepts required to evaluate and make informed marketing decisions. 

Courses - Undergraduate Program

Marketing Management

This is a capstone course. The objective of this course is to help students develop an understanding of marketing as a holistic function of a firm that aids in creating and delivering superior value to its customers and to equip students with the fundamental frameworks, decision tools, and analytical concepts required to evaluate and make informed marketing decisions. 

Marketing Research

Marketing Research and Analysis provides students an overview of data collection, analysis, and reporting that will help firms in marketing decision-making. This course helps students understand the importance of marketing research and how marketing research is done in firms.

Courses - Executive Graduate Programs

Regression Analysis

The objective of this course is to give students an overview of the fundamentals of simple linear regression and multiple linear regression. In addition, this course provides students with the knowledge and application of research methods and communicating research-based insights. 

Courses - Doctoral Programs

Marketing Strategy Seminar

This course is designed to provide doctoral students with broad exposure to marketing strategy research. Specifically, this seminar focuses on covering both classic and recent research in the field. This course provides students with knowledge of major theories and substantive topics in marketing research. The seminar will not only help students develop the skills necessary for generating high-quality research in marketing strategy but also provide insight into the academic discipline of marketing and a career in marketing academia. 

Teaching Cases

Atomberg Technologies - Leveraging Digital Marketing to Accelerate Its Omnichannel Strategy

https://hbsp.harvard.edu/product/ISB400-PDF-ENG

Private Label Strategy at Amazon: Conflict Between Ethics, Seller Relationships, And Profitability

https://hbsp.harvard.edu/product/ISB348-PDF-ENG

Revitalizing a Legacy Brand from the Past to the Future

 https://hbsp.harvard.edu/product/ISB328-PDF-ENG 

Rebuilding a Software Product with User-Centric Design

https://hbsp.harvard.edu/product/ISB290-PDF-ENG

Customer Service through Service Robots

  https://hbsp.harvard.edu/product/ISB235-PDF-ENG

Managing Luxury Service on Conversational Commerce

https://hbsp.harvard.edu/product/ISB245-PDF-ENG

Executive Education/Online Programs

Digital Marketing and Analytics - ISB Executive Education in Collaboration with Eruditus/ Emeritus

Digital Marketing for Goldman Sachs 10000 Women Ambassadors Program

https://www.isb.edu/ambassadorsprogramme/

Key Account and Customer Relationship Management

https://blogs.isb.edu/cbm/2019/12/10/top-5-benefits-to-businesses-from-key-account-management/

Teaching Mentor

Arun Pereira


 Drake Centre
181 Freedman Crescent
University of Manitoba
Winnipeg, Manitoba R3T 5V4 


Copyright © Kiran Pedada  - All Rights Reserved.


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